William L. Strang 

President of Corporate Strategy, Ecommerce, and After Sales Consumer Experience 
TOTO USA 

William Strang is President of Corporate Strategy/eCommerce/Customer Care for TOTO USA. He is responsible, within North America, for new ventures, new business verticals, IoT, ecommerce, retail, technical services, and customer care. 

Under Bill’s leadership, TOTO has received awards for 5S Lean Manufacturing Implementation, the U.S. Environmental Protection Agency (EPA)’s Green Energy Leadership Award, the U.S. EPA’s Water Efficiency Leadership Award, former Georgia Governor Sonny Perdue’s Water Conservation Leadership Award, the Argon Award, the City of Atlanta Phoenix Award, the Chattahoochee Riverkeeper’s Sustainability Award, the Metro Atlanta Chamber of Commerce E3 Award for environmental leadership, and the Atlanta Business Chronicle’s Most Admired CEO award.    

In his role as President of Corporate Strategy, eCommerce/Retail and Customer Care, William collaborates with stakeholders and e-tailers to identify and implement strategies that make it easier for consumers and building professionals to work with TOTO. In this position, he has built a continuous improvement culture to enhance operational excellence within eCommerce and deliver business value solutions to all TOTO stakeholders. William has put in place strategies that maintain high levels of customer satisfaction by remaining abreast of current and emerging technologies to identify eCommerce solutions that are strategically important to TOTO.     

Bill is a board member of the Metro Atlanta Chamber of Commerce, the Brookings Institute Chair of the Atlanta Global Cities initiative, Next Generation Manufacturing, the Kensley Grace Aquatic Center, Grady Foundation Velocity “Ride for Grady,” and Past Chairman of the Japan-America Society of Georgia